The carbonated soft drink (CSD) category has lowered in sales across the nation by 1.3% according to Nielson ratings. Despite this decline, specific brands have managed to increase profit during this lull. Coke Zero and Sprite are some of the brands to have been able to maintain a small percentage of positive growth. The Coca-Cola Brand has recently been garnering positive results. While their staple sodas, Coca-Cola and Diet Coke, have lowered in market, they have still been able to capture the top 2 positions in sales. Pepsi has dropped to the 3rd position, however, their Pepsi Max brand has received positive growth. Dr Pepper Snapple Group brands are up in the market and have received growth throughout the year. Unfortunately, 7 UP, Sunkist, and A&W declined while Crush and Canada Dry grew double digits for the year. Dr Pepper Ten is expected to spread across the nation soon and is anticipated to do well within the low-calorie category. New packaging inventions and health options are reformulating the industry to new paths of innovation.
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