Smirnoff’s ‘Peelable’ Caipiroska Bottles

Promotional bottles of Smirnoff’s new flavored ‘Caipiroska’ bottles will be packaged and ‘skinned’ like the fruit they are flavored as; lemon, strawberry and passion fruit. The packaging can be ‘peeled’ off, much like the skin of the fruit they represent. This is a great example of how packaging can pay tribute the brand itself and differentiate itself from the competition.

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