As such a huge company, PepsiCo needs to be organized to maintain their ‘Power of One’ strategy. This strategy emphasizes the need for the company to be more cohesive. Therefore, PepsiCo is creating a Center of Excellence to handle specific areas of media and marketing procurement. The group is expected to establish a more global approach. “With this new operating model, the Advertising and Marketing COE will be well positioned to operate globally and create a more consistent and rigorous platform around key marketing spend categories in support of strategic business needs," says Grace Puma, Senior-VP and Chief Procurement Officer. The new group is excited for the opportunity to do its part for the company.