Life And Times: Jay-Z’s Editorial Play

Jay-Z is more than just a rapper, he is also a designer and business man with an established company called SC Enterprises. Currently, Jay-Z is developing a new lifestyle site titled "Life And Times". The site will contain a variety of music, style, art, design and gadgetry. Although the site is not very different from other sites on the web, it does offer one point of intrigue to users; Jay-Z. He will capitalize on the millions of fans who trust his brand and will act as the website's editorial director and curator. Working directly with a small staff, Jay-Z will ensure it has his own personal style. Fans will flock to the site, interested in what catches Jay-Z's eye.

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