Tuesday, February 23, 2010

Diet Coke - YouTube Channel

·         Name of Company/Competitor: Diet Coke
·         Name of Campaign/Spot: Stay Extraordinary YouTube Channel
·         Date Launched: 2/23/2010
·         Description: Lots of Heart Healthy fact videos such as #16 commercial. Also, there are specific videos with facts about Hearts and with Heidi Klum as the sponsor.
·         Media Details: YouTube Channel

Coca-Cola - Around the World

·         Name of Company/Competitor: Coca-Cola
·         Name of Campaign/Spot: Around the World
·         Date Launched: 2/23/2010
·         Description: Camera goes around the world showing families enjoying a classic coca-cola with dinner.        
·         Media Details: TV

Monday, February 22, 2010

Diet Coke - Fit


·         Name of Company/Competitor: Diet Coke
·         Name of Campaign/Spot: Fit
·         Date Launched: 2/22/2010
·         Description: A figure notices his heart is looking deflated. After performing a few exercises his heart is inflated to look healthy. Diet Coke is making efforts to promote a healthy heart.
·         Media Details:TV

Wednesday, February 17, 2010

Pepsi Max - Asteroid

·         Name of Company/Competitor: Pepsi Max
·         Name of Campaign/Spot: Asteroid
·         Date Launched: 2/17/2010
·         Description: A man tricks an entire bar into believing that the world is about to end. The girl is suddenly very attracted to the man and he succeeds in seducing her.
·         Media Details: TV

Coke Zero - Do Over

·         Name of Company/Competitor: Coke Zero
·         Name of Campaign/Spot: Do Over
·         Date Launched: 2/17/2010
·         Description: A man appears and says: 'It's 2010 already. Shouldn't we have time machines to fix our mistakes?' A man gets into a time machine and beings correcting his past mistakes. Since Coke Zero is made with real Coke taste, the future is limitless.
·         Media Details: TV

Saturday, February 13, 2010

Coke Zero - It's Possible

·         Name of Company/Competitor: Coke Zero
·         Name of Campaign/Spot: It's Possible
·         Date Launched:2/13/2010
·         Description: Man appears and says: It's 2010, what happened to cloning ourselves? If we at Coke Zero can copy real coke taste with 0 calories, why can't you have more you? Clones come out and seranade a woman. Man talks again: We don't know how it would work, but we do know things can be cloned. I'm looking at you scientists. Real Coca Cola Taste And Zero Calories.
·         Media Details: TV

Wednesday, February 3, 2010

Coca-Cola - Sleepwalker


·         Name of Company/Competitor: Coca-Cola
·         Name of Campaign/Spot: Sleepwalker
·         Date Launched: 2/3/2010
·         Description: In Sleepwalker, a sleeping man rises and goes on a sleepwalking safari across the African savanna. Pulled subconsciously by his thirst, he shows its worth braving the teeth, trunks and jaws of the African night to enjoy an ice-cold Coke. The commercial was first shown during 2010's Super Bowl XLIV
·         Media Details: TV

Coca-Cola - Hard Times

·         Name of Company/Competitor: Coca-Cola
·         Name of Campaign/Spot: Hard Times
·         Date Launched: 2/3/2010
·         Description:Hard Times features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and worldly belongings, he learns to appreciate life's simple pleasures like friends and family. The commercial was first shown during 2010's Super Bowl XLIV (44) 2010.
·         Media Details: TV

Tuesday, February 2, 2010

Diet Coke - Heart Health


·         Name of Company/Competitor: Coke Zero
·         Name of Campaign/Spot: Heart Health
·         Date Launched:2/2/2010
·         Description:A crumpled heart gfx is shown with an animated human figure climbing up the side of the heart. The heart begins to grown and the figure falls off, runs around, climbs a ladder and stands on top of the new heart. Join Diet Coke in supporting programs to raise awareness of heart heath. Learn more at dietcoke.com  
·         Media Details: TV

Monday, February 1, 2010

Mountain Dew - Dew Runners





·         Name of Company/Competitor: Mountain Dew
·         Name of Campaign/Spot: DewRunners
·         Date Launched: 2/1/2011
·         Description: Back by popular Dew-mand, Mountain Dew will be presenting their special limited time only bottles of soda that the consumers loved. These bottles will only be available for 8 weeks until the next exclusive drink is introduced. Following them on Twitter could earn people in 9 cities an exclusive first taste. Also on Facebook fans are able to vote for what the new Diet Mountain Dew will be, Voltage (Raspberry Citrus Diet) or Supernova (Stawberry Melon Diet).
·         Media Details: Online, http://www.facebook.com/mountaindew?sk=app_6009294086